The Don Remembers #12(BONUS!): Underoos!
Wednesday, September 1st, 2010Greetings, Creepozoids!!
I know, I know… I told you all that last week would be the last installment of “The Don Remembers” for 2010. But, reception to last week’s finale was so good that I just had to offer up one more.
And also I’m trying to prep for Horrorfind this weekend and needed to be able to whip up something quick and easy.
So, uno mas…
Back in the seventies and eighties, kids didn’t need much of an excuse to run around the house (or outside) in their underwear. It was a simpler time – a time right before razor blades were found in candy, before creepy vans pulled up with creepier guys offering candy, before Diff’rent Strokes had that special episode with the Maytag Repairman wanting to share Dudley’s…candy.
While it didn’t take much to get our prepubescent selves out of our suffocating outer garments, coming up with a specific reason to entice us to do so didn’t hurt, either.
Introducing Underoos!
Underoos came about in the late seventies. Marketed by Fruit of the Loom, Underoos were billed as “Underwear that’s FUN to wear!” In order to make good on that promise, Underoos bought the licensing rights to several different, pop-culturally relevant (at the time) companies – including Star Wars, Marvel and DC. That’s right – like MEGO was able to do just a couple of years earlier for their eight inch action figure line, Underoos managed to get both of the big comic companies to play.
The result? If ever there was an understatement to a five year old, that tagline would be it. They weren’t just FUN to wear, they were heckafrikkin’AWESOME to wear!
You see, the hook that made each set a must-have was that each combination of shirt and underpants guaranteed that you were dressing up as the character. Liked Superman? The Superman Underoos were comprised of a shirt with his chest logo on blue while the underpants were the same color as his trunks. Just grab a red towel from your mom’s linen closet, and you were now ol’s Supes himself. Each pack of Underoos was literally an affordable superhero costume for you to wear year round.
I still remember my very first set of Underoos – Robin, the Boy Wonder. I remember opening that package with an excited glee and getting those suckers on immediately. Then, it was off to fight imaginary crime while I wore that yellow towel (it was the seventies – they had yellow towels) around my neck with pride. The Joker? The Penguin? No match for my acrobatic, crime-fighting skills. The Riddler? His enigmatic word problems were child’s play (see, cause I was a child… get it?) to this masked avenger. Hours of amusement, all based around a shirt and a pair of underpants. That was all I needed.
Over the next few years, my collection of Underoos grew – Superman, Batman, Spider-Man… leading up to the crème de la crème – Boba Fett. That was the golden goose, my friend. Running around, collecting prices on heads while the chest plate of the galaxy’s most infamous bounty hunter adorned my young torso…
I just realized what that reminds me of. Underoos were for me what the Red Ryder BB Gun was for Ralphie in the film A Christmas Story – except that it was cheaper and less hassle to get a t-shirt and a pair of underpants. Plus, more variety to choose from when it came time to play in your imagination than with the Red Ryder. Also? Less likely to end up with a damaged or missing vision orb from two pieces of fabric. Otherwise, the endgame was exactly the same – suit up and go adventuring until dinner.
Fruit of the Loom still puts Underoos out nowadays. Unfortunately, they pale in comparison to the classic stuff of yore – instead of becoming your favorite characters, most of them just feature said character on the shirt. Guess it’s just another example of how the stuff we love from Nostalgialand never comes back the same way we remember them.
Also? They don’t fit anymore. These things are riding up something fierce right now.
The Don… wants to apologize for that visual above.



















